Used to be, you’d click on the Ads tab, for instance, and see all the ads for whatever you’d selected in the tree – entire account, campaign, or ad group. I think part of the problem is the font itself – there’s less kerning between the letters – and part is the fact that nothing is graphic, so the eye isn’t drawn to anything. I realize it may be more Google-ish-looking, but it’s so small that my old eyes have trouble, especially when I’m working in Editor all day. Speaking of finding stuff, the font in the new Editor is tiny and hard to read. It’s easier to find what you’re looking for in a graphic square, like the old Editor, rather than in a long list of text, like the new one. Not only has it moved to a totally different location on the page, but it’s now in text only, rather than a picture-like graphic layout. The new one moved all that stuff down to the lower left hand corner, below the tree view. The old Adwords Editor had tabs across the top for Campaigns, Ads, Ad Groups, and Keywords, just like the online UI does. And note that Theresa said it took 6 hours to do something that would have taken 5 minutes in the old Editor. Or at least written a few nasty tweets to Adwords. I probably would have jumped out the window in frustration. Yep, 6 hours of work lost due to this thing crashing. I noticed a few crashes when I first downloaded Editor 11, but others are still having issues.

But the new Editor has several huge flaws. We all get used to a certain workflow, and it’s disruptive and frustrating to change it. Now, part of the reason I don’t like the new Adwords Editor is because I’m not a fan of forced change. It does have many features that the old version lacked, such as support for labels, shared library, and other features. Much has been said about how great the new Editor is. Recently, Google released Adwords Editor version 11 and sunsetted version 10.

Adwords editor 11